Artpier 2.0 – an Online eCommerce Marketplace for Fine Art

From the very beginning, the Artpier.com Project was planned as a phased development. The new version of an Artpier.com electronic trade exchange did not keep waiting and was issued 5 months after version #1.

The Website had undergone a significant overhaul. The core and the database were rewritten almost from scratch and many new useful functionalities were added.

Personal gallery. Buying paintings and other pieces of art are not a matter of a couple of minutes. The Website offers both budget and expensive sculptures and paintings.

Customers first need to think through the purchase, discuss it with experts and, possibly, relatives. For this purpose the Website has a special section for customers to “store” the items they liked. The items are reserved for several days, and no one but the customer could buy these products in the meantime.

Partnership with producers of frames, mats and glass for pictures. Artpier.com signed a partnership contract with the world largest producer of frames and mats for paintings – American Frame Corporation (www.americanframe.com).

Both companies decided to produce jointly unique software for selecting the frames for Artpier.com paintings directly on the Web Framer™ Website. Artpier.com got connected into the extensive American Frame frames database.

eSector Solutions completed the development of the new software.

Now Artpier.com customers not only buy paintings from international dealers but can also:

• Select a frame from among thousands of options
• Add one or several mats
• Choose appropriate glass for the picture
• See how the painting and all other chosen accessories look like on walls of different color, and
• Buy a painting together with the frame, mat and/or glass

The assembled painting is then delivered to the specified address.

The Website now sells not only paintings but copies as well. Paintings and sculptures are exclusive goods for a limited audience. To make them available for the general public, our Client decided to create a new section where customers could buy copies of both world famous as well as little-known works of art.

The Website now has an entire section dedicated to artists. You will find their biographies and galleries of their works and will be able to buy their works of art.

Numerous small but convenient improvements were added. For example, with the new order, a dealer and the Website administrator are sent an SMS message about the purchase.