Protagonist of Australian Student Internet Auction

StudentPost.com.au is an Internet exchange, which helps some students to get rid of needless items and others to cheaply buy some useful staff.

The website generates sales in the form of auction – the one who pays more before the deadline gets an item.

eSector was asked to develop a protagonist to be the website’s character, similar to the well-known Butler of Ask.com. To spur the creative idea of generation our team resorted to evoking various mental associations.

An auction… buying stuff on budget…almost for nothing… In our mental exercise we drifted towards a magician making all dreams come true.

Yet, this is still an auction, so we equipped the wizard with a hammer to bang three times to signify a sold lot.

We recalled that the company was Australia-based – and drew a koala from memory.

The customer said: The protagonist should be unlike others and remembered easily. Thus a funny and charming boy with thick read head of hair emerged.

The boy had to be in the upper left corner of the main page. But the problem was – the boy did not want to fit in, so we seated him.

… And put on an academic cap (known as “trencher” in Australia) with the tassel.

But then we began to think about why he was sitting here and to whom he was smiling so mystically and why he did not want to fit into the StudentPost inscription composition. So the words of the StudentPot logo got converted into wall graffiti and the boy got a can of paint spray, blue eyes and a Hollywood smile.

The customer said: The boy is too realistic… we painted a cartoonish boy.

The customer said: I want something awe-inspiring but funny. Thus Shrek-type boys appeared.

The customer got horrified, changed his mind and proposed to draw a teenager.

We decided that the teenager had to be intelligent. So we changed his clothes to a T-shirt with E=mc2 and put on him large glasses.

Then it got cold in Australia. So we supplied the boy with a warm sweater and contact lenses to prevent the condensation on glasses.

Now the work on the protagonist is currently suspended. The boy has to rest after all the transformations.