Our Brand Identity

Launch date: January 22, 2005

The foundation of our corporate style is the Winch-Oblique font and a particular color spectrum.

Our corporate style includes the following:

Logo

Logo is the print inscription of Company’s name. Slightly forward sloping letters add certain swiftness to the logo.

Corporate business card

The unusual form of the corporate business card allows it to be neatly placed on the desk and include four times more information that a regular business card.

This is exactly what we resorted to: we featured who we are, what we do and offer and what our contact information is.

Two colored blocks on the outside of the business card, separated by a 74-degree sloped line, accentuate the slope of the logo font.

Personal business card

Our team could be divided into three groups; personal business cards were therefore intended to be different.

For the management – an austere spectrum: grey with white. For designers – buoyant: yellow with grey. For programmers – tranquil: green with grey. But it is our staff that have the last word – they could choose their own color for the business card.

 

Company file folder

Its unusual form provides ease of opening and its rounded corners and high-density paper extend the useful life of the file folder.

Company letterhead

Nothing unusual, just a neatly designed letterhead.

Project Team

Ideologist, Art Director and Project Manager
Sergey Kapustin

Designer
Andrey Egorov


Font Designer
Sammy Halim