Logo for ECHIP Brand

EChip is an electronic fish bait, attached to already available one and helping to improve your catch.

The client wanted his EChip embedded products to be noticed immediately, at shop counter, and the title to be read easily.

The logo of ECHIP Brand

For the first task, we decided not to use the picture of fish and blue spectrums in the logo. As requested by our client, we used a lightning (from the previous logo), symbolizing the accurate and quick (flash-like) action of the bait on fish, and the logo’s color spectrum. We used the previous concept and color but received a better understandable and eye-catching logo.

The second task was resolved by using capital letters in the outline of logo’s title.

3D logo as used on the web site

This is what it was — and what it is now