Corporate Identity of Asset Management Trust

Corporate identity was created for Asset Management Trust, securities and financial asset manager and investment planner.

Since its clients included large corporate entities, the Company’s identity had to demonstrate its reliability and solidity.

The Company positions itself as a trustworthy financial partner and credible fund manager. We decided to use simple geometric figures for communicating this message, i.e. square and circle, and spice them up to make the whole concept more captivating and deeper.

The logo of Asset Management Trust

The circle was turned into a golden ball, symbolizing clients’ securities and financial assets.

We relocated the golden ball into a black square and thus provided support for it; the entire construction became stabilized and reliable and did not let the ball to roll away. Here, the square symbolizes reliable management, and its two rounded corners prove that management is not only accurate and strong but also flexible.

The corporate identity has the golden ball tending to go up, as are upping the financial assets of Company’s clients.

Dungeon font, used for outlining the Company title, was individually selected for the corporate logo and ideally suits it.

Color combination of the corporate logo was found almost immediately – mixture of gold and black velvet.

Letterhead, envelope, and business card