Russian Digital Alliance Internet-portal

Russian Digital Alliance’s (RDA) mission is to support the Russian software industry in its advancing to leading positions on international IT and engineering markets.

RDA facilitates entrance into the US market of the Russian software outsourcing companies and software developers. RDA also assists US companies in getting a single point of access with detailed information on prospective developers from Russia.

The organization was established in 2001, and since then its business model has undergone considerable changes. In particular, a year ago it was decided that all major functionalities be transferred to the Internet by creating an autonomous Internet portal – a place connecting Russian IT companies and US businesses.

Joint business analysts from eSector Solutions and RDA management developed a new business and marketing model of the organization.

The following is a brief description of some key functionalities of the www.russianda.org Internet-portal

Information for Businesses

The website provides a significant amount of information on Russia’s IT and engineering capabilities, analytical materials on advantages of development outsourcing to Russian IT companies, highlights of significant IT events in the life of Russia, success stories on the most established Russian companies, and numerous other materials. Many articles and analytical materials are prepared by leading US business consultants for RDA specifically.

Database of IT companies

IT company database is a section broken down by industries, software types and other categories with countless details on outsourcing companies and developers of software products.

There is a built-in system for advanced search. Besides, convenient options are available for businesses to generate lists of companies, to which such businesses would like to send request for proposals (RFPs) and requests for quotes (RFQs).

Functionalities of the Portal for Businessmen

Search for IT partners. For companies looking for the best possible provider of IT services or software, there are extensive search options plus marketing materials of companies with details of services, competitive advantages and information on completed projects. To access extensive company profile database one just needs to complete a simple registration on the RDA website.

Assistance of US experts. RDA invites US business experts to act as volunteer or commercial experts and provide consultation services to RDA registered Russian companies. Among experts there are leading consultants from major international consulting companies interested to help promote Russian IT businesses or provide services on commercial basis.

Opening representative offices in the USA. For Russian development companies RDA offers an Ambassador™ Program created to help open representative offices in the US. Any US company or individual interested in representing Russian businesses in the US could become a registered Ambassador and offer his/her services to Russian companies; or Russian companies (with access to special database) could get in touch with firms, wishing to represent Russian businesses in the US.

Home Page

Innovation

One of innovative decisions of the portal was a particular color coding applied in pages header.

User is first time on the website or accessed website not from his/her computer

User accessed the website. And website recognized him/her.

User is authorized.