ModernLingerie.com 2.0 Online Storefront

We barely completed www.modernlingerie.com when our partners approached us with the decision to considerably increase functionalities of the shop and fully redo the design. Such a decision was driven by the appearance of a new investor (the owner of a network of California-based clothing shops) who took on project funding and bought shares from current partners.

We changed the design of the Website and made the shop more convenient, logical, functional and attractive.

Catalogue Page

Along with the existing functionalities, the new advantages of the updated shop included:

A warmer, more «ladylike» design, created on the basis of the new corporate style.

Wide assortment of goods. Shop entered into agreements with many clothes producers. Now customers are able to select goods of certain manufacturers and obtain information about them. Manufacturers, in turn, have access to management of their garments collection and instantly update relevant data.

More functional pages of the main sections of the shop. Now they list the hits of the season or special offers.

Universal Catalogue Section with goods under $15 as well as new and discounted items.

Main Page of "Sleepwear" section

Additional proposals. Now customers are offered other goods of the same style or type. If a customers shows interest in a closed type swimsuit with red dots, he/she would be also be offered an open-type swimsuit of the same colors or closed-type swimsuit with flower ornament. The pages with products include also the most popular items from the selected category.

Put on & Wear page. Most other Internet shops concluded the purchase process with a regular message about what you bought. We decided, however, to do something different. Now customers, after finishing the purchase, would be able to learn what other customers think about this shop and leave their own feedback and comments. Then the customer would be offered to continue browsing through the shop.

«Switching» secondary menu. The lower menu of the Website could turn into the upper one – and vise versa.